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Around one million (20%) of small and medium-sized enterprises in the UK were majority women led in 2014, according to research from the Department for Business, Innovation & Skills.

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The amount Britain’s small and medium businesses are owed in unpaid invoices has risen by 36%, from £49.5bn in 2011 to £67.4bn this year, according to research by the Asset Based Finance Association (ABFA).

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Marketers need to make personal connections with consumers in order to produce revenue and email is one of the best options[1] for doing so, as it continues to be the largest driver of ROI among digital-marketing channels.