Being the “face” of a company is an intimidating role, and as a result, many CEOs and founders shy away from the spotlight.They consider their move either a sign of humility, or as personal protection against possible future embarrassments for the company.
Either way, the company is forced to exist without a personal brand at the head of the organization. And that's not wise.
In today’s world, having a strong personal brand leading your company is radically important -- some would even say essential. Consumers are becoming more and more distrustful of corporate brands and advertising, yet always inherently trust people to a higher degree.