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There are miles of shelf space in a big-box store.Getting a few feet of it for your product is an ordeal worth enduring.

Working with big retail distributors has helped my company take its product growth to the next level, but forging these types of relationships doesn’t come without risk.

I’ve heard numerous horror stories about how large retailers end up putting startups out of business when entrepreneurs fail to conduct in-depth analyses of costs and sales before forming such relationships. Done right, however, one successful partnership with a chain store will inevitably lead to more down the road.

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