Solve their problem instead of simply selling them something.
The most successful salespeople in the world don’t come across as salespeople at all. Instead, they carry themselves as experts in their industry who can solve key challenges for their ideal prospects. Simply put, if you’re in the business of selling, then you’re an expert in whatever you sell. It’s up to you to make sure your prospects know it.
While your prospects only see what’s going on at their own companies, you can offer them a valuable bird’s eye view of trends across the entire industry. But do your customers see it that way? If not, it’s because you’re coming off as salesy instead of as an expert.