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Business doesn't have to be a zero-sum game. Instead, work with your competition so everyone comes out on top.

We all know how it goes with competition: You’re polite in public but do everything you can to undercut each other in private. That's just how it works.

But does it have to?

I was excited when I heard that Spotify and Tencent were buying minor shares in each other’s companies last December. Spotify, of course, is the largest music-streaming service in the world, but Tencent has its own music division. The two are definitely competitors, yet both companies saw benefits in cross-investing.

The basic idea: Competitors that do well work make you look better, too. A rising tide lifts all boats.

Authors: Erik Huberman

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