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If your company depends on abundant natural resources, supporting environmental causes is smart business -- but it's also so much more.

As the head of a company that sells fly-fishing equipment, I’m often asked the question: What will be the next boom in fly-fishing? My answer has nothing to do with the latest fly, pair of boots or trendy lodge. Fly-fishing will grow only if the resources it relies upon do so, too. That means clean, fishable waters.

Too often, protecting the environment is couched either as a partisan issue or as one that pits idealistic tree-huggers against business-minded realists. Each side resorts to using radical terms, further polarizing the issue and pulling us farther from the center. I’ve learned humans are much more likely to reach middle ground through facts.

Authors: Leigh Perkins, Jr

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