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To start finding new customers, quickly center your first media campaign on these must-haves.

Getting the word out about your startup business is always a challenge. But at least there are a handful of techniques you can focus on to jump-start your early marketing efforts, all of which are available on a cost-effective basis.

1. Utilising paid search.

Paid search is an obvious choice. When people are searching for your products or services on the search engines, you need to make sure they can find you. Organic search from search engine optimization efforts are out of your control (although you should do your best to optimize your site for success there). But paid search is 100 percent in your control and can drive immediate traffic out of the gate.


Authors: George Deeb

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