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Whether you’re selling jam or doing a major fashion launch, Facebook Live is an affordable and engaging way to connect with your customers
 When Facebook Live launched in the summer of 2015, Ricky Gervais was among the first celebrities to get early access. In a one-minute video streaming live on the platform, the comedian said little more than “hello”, while sitting in his bathtub, but many fans tuned in (and it has now been watched by nearly a million people). Just three years later, the video service has become a major player in global broadcasting, streaming presidential debates and the Winter Olympics alongside millions of clips from Facebook users all over the world.

Now businesses are waking up to the power of the medium. Big corporations are using the service to promote their brands. Southwest Airlines went live during this year’s Super Bowl to promote its sponsorship of Puppy Bowl, a show on Animal Planet, and more than 1.3 million people watched the ad. Meanwhile, smaller businesses are using Facebook Live to connect with customers in new and profitable ways.

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