No matter what business you are in, you won't be in business for long if no one can find your company.
Search engines help would-be customers find your business by scanning your website for relevant keywords. But that doesn't mean you get to sit idly by: In fact, it's your job to make sure you use the right keywords on your website so your company comes up in people's search engine results.
The name for this process is search engine optimization, or SEO.
It sounds easy enough -- and it can be -- as long as you identify the right keywords to optimize your website.
While there is no one right answer to how you determine which keywords to use, there are keyword search strategies that can help you figure it out.