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Conversion rate optimization (CRO) is nothing new.

However, as you surf the net, you can't help but notice plenty of web pages that are just begging for optimization. Obviously, not every business is using CRO to its full capacity. Meanwhile, small tweaks to your website have the power to significantly boost the number of sign-ups, subscriptions and sales.

One of the underestimated CRO hacks is the exit intent pop-up. Put simply, it's a pop-up that appears once the visitor is about to navigate away from the website. Usually, it encourages site users to sign up with an email, introduces a special offer or motivates visitors to stay otherwise.

Authors: Olga Mykhoparkina

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