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One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer &Craft Culture and Axe Throwing.

I work in mobile marketing, and, in case you didn’t know, our industry loves conferences.

First, there are the multi-day industry events, typically hosted someplace warm. You fly in with high hopes, but your enthusiasm tempers quickly when you see the bland conference hall, overflowing with attendees, the vendors so eager to pitch you that you feel overwhelmed and outnumbered. 

Authors: Jasper Radeke

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