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Trying to be all things to all people is not your smartest move. Here's what you should do instead.

When we talk about the "Goldilocks Syndrome," we're referring of course to the familiar fairy tale in which the little girl Goldilocks breaks into the home of the three bears and decides that one bowl of porridge is too hot, another too cold and the final one just right.

This same burden often faces startup service firms. They focus either too narrowly on product offerings or, conversely, too broadly, trying to be all things to all people. Yet, finding the mix and amount that is “just right” is the challenge.

It's completely understandable why companies, especially startups, suffer from this syndrome. When you're new, you need revenue. 

Authors: Doug and Polly White

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