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Businesses of the 21st century are all connected to the digital market.

Not all marketing and business relationships should be digital, but digital marketing boasts proven results in growing retention with your clients and community. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing!

Take a look at these ways to increase that foot traffic using search engines that are more conducive to small businesses without big box SEO budgets.

Google this and Google that

If you look up the definition of "search engine" in the dictionary, you'll probably find the word 'Google' somewhere in that definition.For many, "search engine" is synonymous with Google.

Authors: Kimberly de Silva

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