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Disneyland is celebrating its 60th anniversary this year. This kind of staying power is rare today.

I’m certain that you probably know several amusement parks that have opened and closed over the course of your life.

Yet, as anyone who has waited an hour or more in the Pirates of the Caribbean line knows, the popularity of Disneyland is as strong as ever. This is despite shifting demographics, the rise of video games and all the other societal changes that have sunk so many other businesses.

Authors: Susan Solovic

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