With over 2 billion active social accounts in the world providing a penetration of 29 % of people everywhere, you cannot ignore social media as a brand profiling tool.
Any owner of a small business will tell you that they wake up in the morning with two things on their mind: are they going to win that contract and when is the client going to pay?
Tuesday, 23 June 2015 15:57 Written by Wes McCranor
Most of us find it difficult to think about – let alone discuss - serious illness or death but as a business owner it’s crucial you plan for the consequences of tragic events like these happening to a partner, director, shareholder or key employee.
Wednesday, 03 June 2015 16:10 Written by Vandana Dass
The modern workplace is one that is littered with regulations, laws and barriers to what used to be considered normal working practices. While there will be many employees who hanker for the good old days of how work used to be carried out, there is no doubt that the vast majority of workplace regulations have changed the working environment for the better.
Last month I went on an exploratory trip to east coast America with a view to expanding my business. “Exporting can open up new opportunities, fuel growth and dramatically boost your takings and profits”, says The Marketing Donut, Business Resource. “Selling your goods and service abroad can massively increase your customer base - and your profits”.
British Gas has lodged an appeal against the employment tribunal’s decision which deals with the inclusion of commission in holiday pay.
Many people starting up in business are under the false impression that they don’t pay tax on their first year's profits. I have heard this more times than I can count from people in the infancy of a business so I thought it would be good to set the record straight.
Are you trying to become a social media influencer? To be considered an influencer, people need to see you as a resource.
I was lucky enough to be in Oregon for the election which meant because of the 8 hour time shift I could go to bed at midnight local time and see David Cameron drive off as the victor to London.
Well, if you did you certainly weren't alone as there were an estimated 25 thousand visitors over the 2 days. Like lots of other attendees I'm sure you collected a great pile of business cards from people you met on stands, in seminars or in the speed networking sessions.
Wednesday, 20 May 2015 00:03 Written by Paul Kelly
Websites have changed a lot in the past few years and with peoples approach to browsing, more so on mobile devices, their attention span has reduced and need for a quick return has increased.
Published in Marketing, Promotion & Advertising