Boost your reputationIf you think that you are not networking, you probably are! With the likes of LinkedIn, Facebook and Twitter we are constantly networking over the internet. Taking it 'live' and attending any event where potential customers, suppliers or partners are increases your chances of growing dramatically!
Remember, ‘People buy People’ so, just by showing your face others are more likely to remember you and you can boost your reputation.
Show off your knowledge & skillsNot only are you showing your face to these people but you are also telling people about what you do. It is about the connections that can be gained by working together and utilising each others skills to work within a community.
Try to get a speaker slot at an event - this becomes more likely if you are a regular attendee.
RecommendationsThis is one of the best ways to get new businesses and worth a dozen email or direct campaigns. If someone asks me do I know someone who can (whatever), it shows that I might be seen as a trusted source. If you know enough trusted sources, you should start getting a few people come your way.
Everyone would rather be recommended for anything they are going to spend money on as a customer whether it is an electrician, printer, accountant or chiropractor.
Make profitable business relationshipsYou can raise your profile by becoming a regular networker, getting your face and business known. You can meet new people from all areas of business and build mutually beneficial business relationships.
Why Networking WorksWritten by Paul Kelly
Co-founder of Your Business Community, Paul has been running his own small businesses since 2001, after leaving his job as Product & Marketing Director of Bush Radio plc.
With great experience in setting up and running several businesses, as well as helping entrepreneurs at all stages of their development, Paul is a great supporter of SME's.www.yourbusinesscommunity.co.uk