Many professions and industries have branded uniforms – think of retail staff, or those who work in transport, construction or health related industries. There are many benefits to supplying your staff with branded workwear; here are Tangent's top five:
- It makes your brand instantly recognisable
You use your logo and brand colours on your website, business cards, brochures or your company van, so why not for your staff as well? Branded workwear will make your staff instantly recognisable and help your customers associate them with your company.
- Stand out from the crowd
In today’s highly competitive marketplace smart, professional staff in company-branded clothes will help set you apart from your competitors and give your company the professional edge. If you work in an industry where there are hazards, branded, protective workwear will mean your staff can stand out safely and avoid accidents.
- People will trust your staff
If people see your logo and company name on your staff, they will be more likely to trust and respect them. They will relate the good customer service they receive to your company and are more likely to come back to you time and again, and recommend your services to others.
- Keep your staff happy and loyal
By giving your staff a branded uniform, they don’t have to think about what to wear for work, nor do they have the expense of buying it themselves. This will make your staff happy and show that you care about them. They’re more likely to be loyal and stay with you for longer because they can see that you treat them as important and valued staff.
- Free advertising
When your staff are out and about, wearing your logo on their clothes is helping to get your company name seen. This will help generate interest and is free advertising for your business.