Wednesday, 14 October 2015 09:59
Almost regardless of what business you are in, you will have bigger competitors.
Published in Business Development
Tuesday, 10 February 2015 00:00
Today’s article is prompted by two conversations in as many minutes. In one case an organisation had upset some of its customers by trying to please everyone. In the other case trying to please a small minority of customers would significantly increase costs and potentially open a can of worms.
Published in Marketing, Promotion & Advertising