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Sunday, 02 November 2014 00:00

Santa - The Peerless Entrepreneur

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Whilst Santa is famous for working on Christmas Eve & morning, few people realise that it is more than likely that he works 365 days a year, like every other hard working entrepreneur, running what is probably the biggest manufacturing and logistics operation in the world!

You've probably never considered the fact that Santa is the CEO of a large organization that not only distributes a vast assortment of products throughout the world, but does so in a single night with just a sleigh and eight tiny reindeer.  Tesco would kill to have Santa's logistics manual.

Do I believe in Santa?  Whether he exists or not (and for me and my 2 year old daughter, he does!), I especially believe in Santa's entrepreneurial spirit. Just consider all he does from an entrepreneurial point of view and I think you will start to believe, too.

  • Santa Is His Own Company Spokesperson
    Santa is a brilliant marketer and knows that his image is the best marketing tool he has. No other face is as recognizable and no other entrepreneur has inspired so many songs. You'll never hear "Richard Branson's Coming To Town" on the radio ten times a day.
  • Santa's Customers Love Him
    Just say his name around a group of kids and watch their little faces light up like Rudolph's nose. You will never see Theo Pathitis get that kind of reaction.
  • Santa Sets The Bar For All Entrepreneurs
    When you list the traits of the perfect entrepreneur, Santa gets the highest marks.
    • He has passion for his work.
    • He loves his customers and will go to great lengths to make sure they are happy.
    • He has the ability to spot consumer trends and bring products to market quickly.
    • He can lead a large organization with a wink of his eye.
    • He inspires those around him. He is tireless.
    • He is dedicated. He is loyal. He is persistent.
    • And above all, he is jolly. 
  • Santa Is A Great Leader
    Can you imagine trying to manage a few hundred giddy elves who are shut in year round and spend their off hours drinking spiked hot chocolate and doing who knows what with fairy dust?  It would be enough to drive even the best of entrepreneurs to hide out at the North Pole.  Somehow Santa manages the task without pulling his whiskers out. I expect he has a management system that promotes from within . The hard working elves get into management.  The slackers are stuck cleaning up after the reindeer.
  • Santa Perfected "Just In Time" Manufacturing
    Santa heads up one of the largest, most diverse manufacturing operations in the world.  His product lines range from dolls to toy trains, rocking horses to bike for the little kids, to iPhones, flat screen TV's and diamond rings for us big kids. Santa's factory runs year round, twenty four hours a day, seven days a week and never, ever suffers from cost overrun or production shut downs.  Santa perfected the "just in time" method of production that is used by many of the world's largest manufacturers today.
  • Santa Pioneered Global Product Distribution
    Santa is the king of single channel distribution. How else could he deliver millions of presents to good little girls and boys all around the world on a single night?  Santa's distribution process is a closely-guarded secret (elves and reindeer are required to sign iron-clad nondisclosure agreements), but I expect it involves a highly detailed logistics plan and the best CRM software on the planet.  You never hear about Santa calling up a kid and telling them a present is backordered until July.
  • Santa's Delivery & Tracking Systems Are Second To None
    If you think DHL is number one at tracking packages think again. Santa's track record is spotless. He has never, ever missed a single delivery or left a box sitting on the porch in the rain.  Every package is delivered in perfect shape, right under the tree.
  • Santa Wrote The Book On Customer Satisfaction
    Santa proudly boasts a 100% perfect customer satisfaction rating.  You never hear about class action lawsuits and Watchdog complaints against St. NIck.  Santa makes sure that his customers are happy and if they aren't, he'll come back next year to make things right. If Which? could find him, I'm sure they would give Santa a customer satisfaction award.
  • Santa Claus Is Watching You
    Not everyone believes that Santa is the perfect entrepreneur.  There are those kids who complain that Santa never brings what they ask for, but we grown ups know that Santa brings the gift that is deserved, not necessarily the gift that is asked for.

Happy Christmas everybody!

Read 1547 times Last modified on Monday, 21 December 2015 11:09
Paul Kelly

Co-founder of Your Business Community, Paul has been running his own small businesses since 2001, after leaving his job as Product & Marketing Director of Bush Radio plc.

With great experience in setting up and running several businesses, as well as helping entrepreneurs at all stages of their development, Paul is a great supporter of SME's.

www.yourbusinesscommunity.co.uk
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