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Thursday, 22 November 2018 13:51

How Many Times To Get Your Advert Seen

Written by
I recently came across an old article from 1885 (yes, over 130 years old, honestly!) in which London businessman Albert Smith offered the following advice to advertisers.    

It is still applicable today:

 

The first time people look at any ad they don’t even see it

 

The second time, they don’t notice it

 

The third time, they are aware that it is there

 

The fourth time, they have a fleeting sense that they’ve seen it somewhere before

 

The fifth time, they actually read the ad

 

The sixth time, they thumb their nose at it

 

The seventh time, they start to get a bit irritated by it

 

The eighth time the start to think “Here’s that confounded ad again”

 

The ninth time, they start to wonder if they may be missing out on something

 

The tenth time, they ask their friends and neighbours if they’ve tried it

 

The eleventh time they wonder how the company is paying for all these ads

 

The twelfth time, they start to think that it must be a good product

 

The thirteenth time they start to feel the product has value

 

The fourteenth time they start to remember wanting a product exactly like this for a long time

 

The fifteenth time, they start to yearn for it because they can’t afford to buy it

 

The sixteenth time they accept the fact that they will buy it sometime in the future

 

The seventeenth time they make a note to buy the product

 

The eighteenth time they curse their poverty for not allowing them to buy this terrific product

 

The nineteenth time, they count their money very carefully

 

The twentieth time prospects see the ad, they buy what is offered....

Read 329 times Last modified on Wednesday, 12 December 2018 11:55